Susie Wolff to announce new female driver initiative at ASI 2016

Susie Wolff will make an appearance at this year’s Autosport International Show to launch a new initiative aimed at generating the next generation of female talent.

The initiative will be in conjunction with the Motor Sports Association (MSA), with the full details to be revealed at stand 2840 at 11:30am on Thursday 14th January. Wolff will also be back at the show on Saturday 16th, and will appear on the Autosport Stage.

“When I decided to hang up my helmet I knew I wanted to give something back,” revealed Wolff. “I called Rob Jones, CEO of the MSA, who immediately shared my enthusiasm and passion. We very quickly put a great team together and are proud to launch our initiative at Autosport International.

“Our sport is performance based so gender is irrelevant. The opportunities are out there, we aim to inspire and drive female talent to make sure in the long term our sport is diverse.”

Wolff announced her retirement from competitive motorsport at the end of 2015 having spent three years with the Williams Martini Racing team as a Development Driver, taking part in a number of free practice sessions and test days with the squad. Prior to that she competed in the DTM Series with Mercedes-Benz for seven seasons.