The excitement of the 2016 FIA World Rally Championship will be added to for viewers at home with the announcement of a new deal with DJI, the world’s leading aerial imagery company.
DJI’s drone and filming technology will offer fans a unique view of the action in the championship’s TV programmes.
“DJI is very proud of this sponsorship with one of the world’s leading motorsports series,” said Martin Brandenburg, DJI’s marketing director for Europe. “Speed, precision, emotion, professional sport and innovative technology are hallmarks of the WRC. This combination fits perfectly with DJI’s core brand values.”
WRC Promoter managing director Oliver Ciesla added, “WRC generates powerful and vivid imagery in amazing landscapes around the globe and we strive to bring the excitement and drama from the stages to fans in our programmes. To do that we require advanced technology that reliably delivers high quality footage under constantly changing and challenging conditions.
“The pictures from DJI’s drones will provide a new viewing experience, enabling fans to watch the action from a different perspective and make WRC programmes even more spectacular,” he said.
While the announcement is primarily for viewers of the championship broadcasts, fans will also be able to experience drone technology for themselves at DJI’s booth in the rally service parks