Simon Pavitt has recently been hired as Marketing Director for the Manor Racing team, in a role that will see him run the squad’s commercial activities, which include marketing, partnerships, partner activation and sponsorship.
Team owner of the Banbury based squad, Stephen Fitzpatrick commented on how he believes Pavitt will move the team forward, as well as being an excellent addition to their current team.“Simon is an exciting addition to the team, bringing strong commercial acumen and a track record of building innovative partnership platforms. We look forward to empowering Simon to create a competitive advantage over our rivals through our marketing.”
Pavitt has a wealth of experience in the sports marketing arena, and was instrumental in making Fuse Sport + Entertainment the industry leader that it is today. Having spent six years with the global company, where he had a hand in advising ten of the top 30 global brands on partnerships strategy, as well as handling a multitude of sponsorship deals, Pavitt is looking forward to the new challenge that lays ahead of him with Manor Racing, and is confident he will be able to turn the Banbury based squad into a world renowned name.
“It’s a fantastic opportunity to bring to life the team’s unique personality.” said Pavitt. “It has a start-up feel with an upstart mentality. The team is free from corporate shackles, agile in set up and has the ability to make quick bold decisions in order to be modern day F1 ‘Garagistas’. I am inheriting an enviable existing stable of partners that are hungry to do ground-breaking activation and we have a compelling story of the team’s progress to tell.
“Having spent time with Stephen, it was clear we share a love for challenging the status quo and the thrill of fighting against the established order. It’s going to be a lot of fun making the team stand out as a fast company and a truly progressive rights holder within one of the world’s biggest and most passionate of sports.”