Formula 1

McLaren-Honda announce partnership with Michael Kors

1 Mins read
Credit: McLaren Media Centre

McLaren-Honda have confirmed a new partnership with Michael Kors, who become the official lifestyle partner for the Woking-based outfit.

Chairman and CEO of the internationally famous luxury brand, John D. Idol believes McLaren are the right partner for their entry into the Formula 1 World Championship.

“Michael Kors and McLaren-Honda are pioneers in their respective spaces, and we firmly believe that McLaren-Honda is the right partner for our entry into the Formula 1 racing world,” said Idol. “This is an exciting moment for us, especially as we continue to grow as a men’s lifestyle brand.”

This partnership will provide the opportunity for the F1 audience to familiarize themselves with the Michael Kors brand. With the McLaren brand already the representation of the Michael Kors man, sophisticated, international and successful.

“We’re delighted to announce a brand-new partnership between McLaren-Honda and Michael Kors, the world-famous award-winning designer of luxury accessories and ready-to-wear apparel,” said Ron Dennis, Executive Chairman and CEO of McLaren Group.

“Like McLaren, which has raced in Formula 1 all over the world for the past 50 years, Michael Kors is also a truly international company, operating stylish and successful stores in some of the most prestigious cities in the world. 

“Moreover, I firmly believe that the corporate cultures of both McLaren and Michael Kors encompass a common dynamism and adventurism, as well as a shared commitment to a similarly relentless pursuit of perfection, and as such the two brands are extremely well suited to a long-term partnership.”

The Michael Kors branding will feature on the McLaren-Honda MP4-31 and on the overalls of Jenson Button and Fernando Alonso.

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