The Silverstone-based Sahara Force India F1 Team has named Foresight & Vision as a partner for the upcoming season.
Drivers and team personnel will sport Eye Respect and LDNR sunglasses at events in a partnership that introduces the brands to the Formula 1 paddock. The handcrafted eyewear range have been described as fashionable yet practical, and are favoured by discerning users worldwide, with both the car and the suits of drivers Sergio Perez and Esteban Ocon set to display the LDNR logo.
Vijay Mallya, Team Principal and Managing Director, is excited at the prospect of a little more style gracing the paddock.
“I’m very excited to begin our collaboration with Foresight & Vision,” he said. “Formula One is the most glamorous global sport and a great match for a fashion brand.
“Eye Respect and LDNR have developed a wonderful range of glasses and sunglasses, which combine colour, style and elegance – the perfect addition to the Formula One paddock.”
Jonathan van Blerk, CEO and Creative Director of Foresight & Vision, is looking forward to bringing his products to a new audience.
“Working with Sahara Force India is a perfect fit for our brand,” he added. “The Formula One environment gives us a fantastic opportunity to tell the world about our products and I’m truly delighted to begin our partnership with Sahara Force India.”