McLaren-Honda reveals New Era as Official Headwear Partner

by Paul Hensby

The McLaren Honda Formula 1 Team has announced a global partnership with New Era that will see the company become the official headwear partner with the Woking-based team.

Both Fernando Alonso and Stoffel Vandoorne will wear New Era-branded caps in 2017, as well as mechanics, engineers and other team personnel, with authentic headwear also set to be made available online and in New Era stores worldwide.

“New Era has the well-earned reputation of creating the most functional and comfortable headwear in the clothing industry,” said McLaren Executive Director Zak Brown. “It’s a phenomenally cool brand, whose huge global presence speaks volumes for its style and popularity; and it’s a fantastic asset to the McLaren-Honda partner portfolio.

“Fernando and Stoffel are both keen advocates of wearing the team cap – and they’ve been given an added element of style through this announcement.”

Paul Gils, VP EMEA at New Era, is excited about the partnership with McLaren, which will be their first venture into the world of motorsport.

“We’re very excited about our new global partnership with McLaren Honda,” said Gils. “It’s our first venture into motorsport and offers a great opportunity for us to produce quality headwear for the passionate fans of such a globally recognised motor racing team.”

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