New Fittipaldi EF7 Teaser released ahead of Geneva Motor Show debut

by Hannah Ellis

The EF7 Vision Gran Turismo, the brainchild of two time FIA Formula 1 champion Emerson Fittipaldi and Pininfarina, is set to debut at the Geneva Motor Show on 7 March.

The design is the product of a racing legend and two of the world’s most respected auto houses, and vies to attract both the speed demon as well as the gentleman driver.

[T] cars Pininfarina and HWA AG have built for over 100 years combined are the best in the world – the quality of their workmanship is on an extraordinarily high level,” Fittipaldi said.

This fusion is unique, probably the first time, and it’s a great privilege to concentrate their collective talents into one new brand, the EF7 Vision Gran Turismo by Pininfarina.”

“Working with Emerson to create the EF7 has been a deep experience,” Paolo Pininfarina, Chairman of Pininfarina, said. “Our common passion for cars and the mutual respect produced a perfect chemistry fueled by enthusiasm.

EF7 - Teaser 1 - Credit: Fittipaldi Motors

EF7 – Teaser 1 – Credit: Fittipaldi Motors

“The result is an exciting car that embodies Pininfarina’s DNA in terms of style and innovation, Emerson’s long-lasting experience and HWA’s engineering skills. Our collective team was able to turn a dream into a driving machine.”

For its “heartbeat” the team turned to the revered HWA AG in Germany, who boast an impressive heritage within motorsport engineering. It will be powered by a naturally aspirated V8 engine that will top 592bhp, and weigh around 1000kg due to its carbon fibre body.

As a development partner, we achieved together with Emerson Fittipaldi and the renowned Italian automobile designer, Pininfarina a vehicle, that combines racing technology and breathtaking design with drivability and the highest safety requirements,” Hans Werner Aufrecht, Founder and Chairman of the Supervisory Board of HWA AG, said.

The car will also be available in its namesake game, Gran Turismo. Fittipaldi worked closely with Polyphony Digital to recreate the EF7 virtually, and release the car as a digital download to allow a much larger audience experience the limited edition car.

EF7 – Teaser 2 – Credit: Fittipaldi Motors

eSports is a sure future, and partnering with the Gran Turismo team to replicate the feeling of driving the EF7 Vision Grand Turismo was eye opening,” Fittipaldi said.

Emerson Fittipaldi’s vision, Pininfarina’s design aesthetic and HWA’s engineering capability, the Fittipaldi EF7 Vision Gran Turismo by Pininfarina boasts a collective of some of automotive’s best partners and is a project we’re honored to be a part of,” Kazunori Yamauchi, creator of Gran Turismo, said. 

The EF7 will soon be seen pounding the tracks, but only in the hands of a select few.

This Dream Team, has created a Masterpiece; a work of Art,” Fittipaldi added. “Those who now own an EF7 Vision Gran Turismo by Pininfarina are part of history – they own an individual masterpiece, designed by true legends of the auto world.”

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