Williams and JCB link up for 2017 partnership

JCB and Williams have formed a partnership for the 2017 Formula 1 season - Credit: Williams Martini Racing

Williams Martini Racing has announced a new partnership for the 2017 Formula 1 Season with construction equipment manufacturer JCB.

JCB branding will appear on Williams’ FW40 chassis and rear wing end plate from the beginning of the new season, with their stickers also adorning the race suits and helmets of drivers Felipe Massa and Lance Stroll, while from the British Grand Prix onwards, all trackside personnel team kit will also be affiliated with the JCB name.

“We are delighted to welcome JCB to our family of partners,” said Claire Williams, the Deputy Team Principal of the Grove-based team. “Engineering and innovation are also at the core of everything we do at Williams, which makes this partnership one of shared values and aspirations.

“As two great British brands, we share a similar drive to continually push boundaries and not rest on our laurels in our desire to be the best. I know this will be a successful partnership for both our brands and I look forward to embarking on this journey with such a prestigious brand as JCB.”

JCB Chairman Lord Bamford is excited to be able to link up with Williams and continue their long-time association with motorsport, which stems back right to 1970s thanks to its sponsorship of the JCB Trophy Championship for Historic Cars.

“I am an engineer and a manufacturer and designing and engineering innovative products is at the core of what JCB does,” said Lord Bamford. “We frequently combine our engineering expertise with some of the best automotive technologies which means our machines are very fuel efficient and intuitive to operate.

“Our partnership with Williams Martini Racing builds on that innovative and technological link and our company’s long association with motorsport.”