Force India in the pink with new VJM10 livery

by Rachel Hack

The Sahara Force India F1 Team will run an all-new pink livery for the 2017 season after striking a sponsorship deal with water technology specialists BWT.

Rumours had been circulating that the Silverstone based squad could be set to embrace a bold new shade this season, and the new colours of pink, magenta and silver, certainly allow the VJM10 to stand out from the crowd.

The change has occurred following the signing of a partnership agreement with water brand BWT, who are looking to forge a real presence in F1, and by incorporating their bold colour scheme into the VJM10, they have already put down a statement of their intent to be a force within the sport.

The new livery will be brought into effect in time for the first race of the season in Australia, and the helmets of drivers Sergio Perez and Esteban Ocon will also adorn the pink hue to promote the BWT brand and compliment the VJM10 colours.

Force India Team Principal and Managing Director Vijay Mallya, was extremely pleased to have struck such a strong partnership and collaboration.

“The arrival of BWT in Formula One is huge news and represents one of the most significant partnerships in our ten year history.

“It’s a sign of how far we have come as a team with our strong results and completes a solid commercial performance over the winter.

“For 2017 our cars will sport a vibrant new colour scheme with a smart matte finish. Changing the colour of our cars is an indication of the strength of this new partnership and a real statement of intent from BWT as they begin their relationship with the sport of Formula One.”

Whilst BWT CEO Andreas Weißenbacher, is looking forward to forging a strong relationship with Force India, and promoting BWT as a global brand.

“The collaboration with Sahara Force India is an important part of our brand-globalisation strategy and will dynamically increase awareness of our brand around the world.

“We share with Formula 1 –  the premier league of motor sport –  the passion we show every day in trying to achieve the best possible standards for our elixir of life, H2O, enabling us to meet the demanding requirements for quality, health, safety and hygiene and drive the development of new technologies.”

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