The British Grand Prix four-day weekend and the pre-race activities in London are examples of the kind of things Liberty Media are planning for future Grand Prix as they look to make events more fan friendly.
The event in London saw 19 of the 20 Formula 1 drivers join the festivities, which included demonstration runs of cars as well as interviews with drivers, plus musical acts including Little Mix and the Kaiser Chiefs.
The Silverstone Grand Prix weekend saw the FIA Formula 2 Championship and the GP3 Series have their practice sessions on Thursday to allow two-seater runs as well as on-track demonstrations from both Williams Martini Racing and the Renault Sport Formula 1 Team as they ran some of their legendary machines as they both celebrate forty years in the sport.
Formula 1’s commercial chief, Sean Bratches, says that there is a long way to go to perfect the way the sport and its fans interact, but the events in London and Silverstone offer a glimpse into what Liberty Media want to achieve.
“It’s been an amazing week for the entire Formula 1 family,” said Bratches. “At the start of the year, we said that one of our aims was to bring this sport ever close to the fans, as they are the biggest asset we have.
“And in fact, I think that events like F1 Live London and Lewis Hamilton’s crowd-surfing after his great win at Silverstone, are tangible examples of what we are trying to achieve.
“There is still a long way to go, but the wave of energy we experienced this week in the UK is a very strong way to go into the second half of the season and even more so for next year.”