Formula 1

Liberty defends online streaming plans for Formula 1

1 Mins read
Credit: Octane Photographic Ltd

Sean Bratches has been forced to defend Liberty Media’s plans to move away from free-to-air television and increase the internet coverage of Formula 1.

In recent years, the sport has made more deals with pay-TV networks and fans are only seeing a limited number of races shown free-to-air.

Bratches when talking to Auto Motor und Sport focused on the digital future of the sport. “The relaunch of our digital platform is planned. Today it only costs us money. Fans cannot download exclusive content.”

The F1 commercial chief further stated the plans that Liberty Media have for their digital platform. “We will introduce a direct streaming offer to the fans both live content and non-live content.” said Bratches.

The fans will then get access to data directly from the cars.

“One will be freely available, while the other for serious fans is behind a payment barrier.”

Former chief executive of F1, Bernie Ecclestone, argued that television right must remain exclusive and therefore never developed a true online presence for the sport but Bratches believes they can be done “simultaneously”.

Bratches concluded his interview with discussing the move to pay-TV. “Free TV means reach, but the money is on pay TV.

“Ideally, 25 to 30 per cent of the races should be on free TV and the rest behind a pay wall. It works in France and other countries, but there are countries where we should not move to this model yet.”

Related posts
Formula 1

‘Misunderstanding’ Caused Magnussen’s Early Pit Stop Release at Istanbul Park

2 Mins read
Kevin Magnussen’s Turkish Grand Prix was heavily compromised by an issue during his second pit stop that saw him being released with one wheel not correctly attached to his car.
Formula 1

2022 Mercedes Promotion not Guaranteed for George Russell – Toto Wolff

1 Mins read
George Russell has a chance of a Mercedes seat in 2022, according to Toto Wolff, but it depends on how he performs on track during 2021 whether or not he is called up to replace either of the current drivers.
Formula 1

Robert Shwartzman Handed Ferrari Testing Opportunity in Abu Dhabi Young Driver Test

1 Mins read
Robert Shwartzman will participate in his first official Formula 1 test next month when he runs with Ferrari in the Young Driver Test in Abu Dhabi.

Leave a Reply