Daniel Ricciardo is teaming up with Stance to become their newest Punk & Poet brands ambassador, which is celebrating a ‘diverse community of creative originals from around the world’.
A fan of the brand himself, Ricciardo has teamed up with the company that was made famous for its collection of socks amongst popular cultural influencers.
Stance has been growing since its inception in 2010 and today is an official supplier of the NBA and MLB in America, whilst growing its collection to underwear and t-shirts.
Amongst those on the Punks & Poets roster already include skateboarders Nora Vasconcellos and Ishod Wair, fashion luminaries Ronnie Fieg and Aleali May, NBA legends and future legends including Allen Iverson, Dwyane Wade, James Harden, and Donovan Mitchell, MLB American League MVP Jose Altuve, two-time Masters Champion Bubba Watson, world-renowned mountaineer and photographer Jimmy Chin, Motocross champion Kenny Roczen, back-to-back World Surf League Champion John John Florence, Transworld Rider of the Year Louif Paradis, US track-and-field pioneer Lauren Fleshman, New York Jets Quarterback Sam Darnold and now Daniel Ricciardo.
“Everyone knows he can drive, he’s one of the best drivers in the world right now. But what we love about Daniel is he is such a happy, positive person,” said Jeff Kearl, Founder and CEO of Stance. “He’s a true original, and we are excited to have him as part of our brand family.”
Talking about the collaboration Ricciardo said, “Stance genuinely reflects my lifestyle and the creativity of the brand is what drew me in, but the product quality is what got me hooked,”
“The socks and underwear are next level in terms of comfort and fit, so being able to work with a brand that I already put on every day is going to be really fun.”
There will be a limited edition collaboration of socks and underwear released in 2019 that will be available via Stance.com and Stance retail stores.