Formula 1

TAG Heuer extend Red Bull Racing sponsorship until 2021

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Credit: Octane Photographic Ltd.

Aston Martin Red Bull Racing has signed a deal to extend its sponsorship with the Swiss watch manufacturer TAG Heuer until 2021 after three successful seasons.

The luxury timepiece company has been involved in the motorsport industry since the 1970s, also being a partner to Formula E, as well as the World Touring Car Championship and Indy 500.

The sponsorship deal with the team began in the 2016 season, during which it broadened, with the company also becoming the team’s official timekeeper, engine naming partner, and official watch supplier.

The two companies will continue to work together into 2019, with Red Bull switching their ending supplier to Honda.

Team Principal Christian Horner said: “We are delighted to confirm the extension of our partnership with TAG Heuer.

“Over the past three seasons the TAG Heuer name has become deeply linked with the Team’s efforts, through its branding of our power units, and via the company’s exceptional global visibility.

“The TAG Heuer name has outstanding heritage in Formula 1, stretching back to the golden age of grand prix racing, and we are proud to play a part in that continuing story.”

Horner added that he feels the two entities both wish to achieve the same outcome.

“I believe that Aston Martin Red Bull Racing and TAG Heuer are united in a common goal – a relentless pursuit of precision and perfection – and I am looking forward to continuing that quest in the years to come.”

Stéphane Bianchi, CEO of TAG Heuer and President of the LVM Watch Division, commented: “No one better than Aston Martin Red Bull Racing, with its young and exciting team, its unconventional approach to Formula 1, and its amazing experiences and track records on the circuits illustrate better our motto #DontCrackUnderPressure.

“It was evident to me that the incredible link between TAG Heuer and Formula 1 had to come through this partnership.”

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F1 reporter for The Checkered Flag. Also a second year Journalism student at Robert Gordon University. Feel free to follow me on Twitter at @findlaygrant5.
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