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McLaren extends its partnership with Logitech G for 2020

2 Mins read
Credit: McLaren Shadow Project

Logitech G a brand well known for its gaming peripherals, has extended its partnership with McLaren for 2020.

As a result of recent major sim racing events taking place in response of many races being cancelled across multiple categories, with this announcement, McLaren and Logitech G will continue to work in sim racing. A notable project that’ll come from the extension is a new racing tournament known as G Challenge 2020.

Having the Virtual Grand Prix series being announced, it was the renault junior driver who took the first win in this non-championship point event but,  who was the real winner?

Lando Norris social media growing

This past Sunday, Lando Norris already raced in the previous race hosted by Veloce eSports’ ‘Not the Bah GP’, Norris was all set for qualifying for the Formula 1 Virtual Grand Prix – also held in Sakhir desert –. However, due to technical issues, the McLaren driver was unable to set a time and therefore, starting at the back of the grid. All of this, including his continued struggles to join the live race, was live-streamed on Twitch.

This period of interest in eSports is perfect for Norris, who signed off his remarks with a request to his fans to subscribe to his channel during an interview at the 2019 US F1 Grand Prix. The British driver recently confessed, at the Autosport International show, that social media was his life and we quickly see that his success is not an overnight sensation.

Sunday’s Twitch stream by Norris lasted 6 hours approximately, However, everything around the F1 Virtual GP is well worth your time. Especially from the perspective of Lando, minutes before the race, he called his teammates for some advice and the result was priceless.

On that day, Lando’s stream reached an incredible amount of viewers, with a total of 101k watching the race and the entertainment that the Brit usually does, the subscribers for Norris increased dramatically and placed him on Sunday as the 2nd streamer with most views that day. To Norris and to the thousands of fans watching the stream, it was a real win-win.

Formula 1 has used esports in recent days in order to keep fan engagement amid the suspensions due to COVID-19. Most recently, the organisation’s all-pro eRacing series peaked at 395,000 concurrent viewers.

Such is the current interest of Lando Norris as a gamer that it can surely not just be a coincidence that today Logitech G and McLaren have ushered in a new era of racing. Having Norris giving that much of exposure to both parties, McLaren and Logitech.

Logitech G, a brand of Logitech today announced a renewed partnership with McLaren bringing about a new era of racing. Combining McLaren’s rich heritage in the worlds of motorsport and automotive with Logitech G’s expertise in eRacing, eSports and gaming technology, the two companies will expand deeper into eSports this year.” Read the statement

Logitech G and McLaren have been at the forefront of the ongoing eRacing explosion. With competitions like the McLaren Shadow Project, which features Lando Norris, and the Logitech G Challenge have played a key role in the rapid growth of the community and interest in the sport.

In 2018 and 2019, the two-event series drew more than a million competitors combined. Finally, as the statement says, McLaren and Logitech will combine efforts into a single thrilling competition, G Challenge 2020, which they describe as being – the most inclusive eRacing competition in the world.

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An engineer by profession, motorsport enthusiast. Covering F1 news for TCF.
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