Formula 1

Mercedes Confirms Esteban Gutierrez as the Brand and Business Ambassador

2 Mins read
Credit: Mercedes-AMG Petronas Formula One Team

The seven-time Formula 1 constructor champions Mercedes-AMG Petronas Formula One Team have now announced that they have signed Esteban Gutierrez to become the new brand and business ambassador just ahead of the 2021 season-opener that will be taking place this weekend in Bahrain.

Gutierrez has been involved in the F1 since 2013 when he started his rookie campaign together with the Sauber F1 Team in 2013, which started of with a difficult season when he managed to only take one top ten result. The following season was even tougher, and he left Sauber at the end of 2014 having scored points just once across two years.

He spent the 2015 season as a test and reserve driver for Scuderia Ferrari before he made his return in 2016 when he teamed up with Romain Grosjean in the new back then team Haas F1 Team from America.

Since his departure from Haas at the end of the 2016 season, Gutierrez has done various of different motorsport disciplines, that includes Formula E with Techeetah. Gutierrez has been involved with the Mercedes squad since the year 2018 when he started as a simulator, reserve and development driver as well as starting to become involved with the team´s commercial activities over the past years.

He will still continue to attend race weekends and promotional events for the team in his new role as brand and business ambassador but he will also be working in other areas within the team, such as, including management, commercial and marketing departments with his main focus being on his native Latin American market.

“I’m delighted to take on a new, expanded role at Mercedes, developing my experience across all areas of the team as I begin the next chapter of my career off the track,” Gutierrez enthused. “The unprecedented success of the team in recent years has strengthened the Mercedes brand around the world, and I have enjoyed working to promote and deepen the team’s connections with Latin American markets during my time at Mercedes.”

“Over the last three years, I have been privileged to work with the exceptional talent throughout the team, and I look forward to continuing this collaboration further over the coming years in my new business-focused role.”

“Esteban is a valued member of Mercedes and his work behind the scenes since 2018 has made an important contribution to delivering maximum performance from the car at every race weekend,” Toto Wolff, Team Principal and CEO, explained.

“Since I have known Esteban, I have been impressed by his overall understanding of our industry and seen the potential for him to make a broader contribution to our success. He has supported us to develop valuable commercial relationships in the Latin American market, and he is well-placed to contribute more deeply to other areas of the team as well. Esteban’s new position will enable him to add value across the team and we are excited to work with him even more closely.”

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