WRC Promoter has signed a multi year deal extension with European lubricant manufacturer Wolf to continue as a premium partner of the FIA World Rally Championship.
The deal means that the live TV Wolf Power Stages will continue to be the finale to every WRC round over the coming years with the extension going beyond the previously agreed end date of 2022.
The Belgian based company became the WRC’s first lubricant partner back in 2019 and during that time has also provided support to the FIA Junior World Rally Championship. With both parties delighted with the initial success of the partnership, this backing will also continue in the JWRC as well as their WRC extension.
Speaking to WRC.com, WRC Promoter marketing and sale director Thomas Tap said: “It’s a huge vote of confidence in the championship from Wolf. This extension comes against the backdrop of Covid-19, which has had, and continues to have, a significant effect on the global economy.
“Despite these difficulties and this period of uncertainty, Wolf Lubricants has proved to be a strong partner, remains totally committed to the series and supports the WRC into the future. The rally-closing Wolf Power Stage has become synonymous with drama and excitement as drivers chase bonus points in front of a huge global live TV audience. It has become must-watch television for fans and will continue under our extended agreement.”
Yves Decat, Global Brand & Experience Manager at Wolf Lubricants added, “With our partnership with such a prestigious motorsport as WRC, we do not only build on our brand’s continuous growth of the last years, but we also enjoy our technical collaboration with Junior WRC, which provides us with the perfect platform to develop cutting-edge lubricants to be later introduced to our product ranges. The extension of our partnership comes as a validation of our commitment to be a strong partner for WRC – no matter how challenging the circumstances are.
“After two successful seasons, we cannot be more excited to ring the next phase of development. We now look forward to reflecting Wolf’s continuous drive for precision in the WRC’s thrilling stages and can’t wait to see the winner of the 2021 Wolf Power Stage rankings.”
The next Wolf Power Stage will be SS20, the final stage of the Croatia Rally, starting at 13:18 local time on Sunday.