Camping World becomes SRX title sponsor

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Credit: Camping World/Superstar Racing Experience

Do you need sponsorship for your racing venture? Camping World‘s got you covered.

The camping company continued to expand its motorsports footprint by announcing on Tuesday that it will be the title sponsor of the Superstar Racing Experience (SRX), dubbing it the Camping World SRX Series for its inaugural season.

Owned by Marcus Lemonis, Camping World sponsors a vast array of series across numerous disciplines including the NASCAR Camping World Truck Series and NHRA Camping World Drag Racing Series. Lemonis’s involvement in the former, which has been ongoing since 2009, increased tenfold in 2021 as Camping World and other brands like Good Sam and Overton’s have provided sponsorship for Truck teams hoping to have support. Good Sam will also sponsor the grassroots all-star SRX car intended for local track champions Doug Coby, Brian Brown, Kody Swanson, and Bobby Santos III.

The Truck teams, NHRA, and SRX collaborations have all come after discussions between Lemonis and the aforementioned parties on social media. Lemonis maintains a regular Twitter presence, and he held communications with SRX that also included some chatter related to potentially reopening the historic North Wilkesboro Speedway for mainstream racing.

SRX, a new short and dirt track series formed by Tony Stewart and Ray Evernham, will begin its inaugural six-race season on 12 June. A video game, SRX: The Game, was released weeks before the scheduled kickoff on 28 May.

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History major at San Jose State University and lifelong motorsports fan who covers NASCAR and the Stadium Super Trucks.
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