2023 will be a new beginning for the Alfa Romeo F1 Team Stake. Not only will the team be starting 2023 with a new CEO and Team Principal, but a brand new identity. The announcement of a record-breaking title partnership, with the lifestyle and entertainment business Stake, for 2023 and beyond gives the team a fresh re-brand.
Stake is one of the freshest and most aspirational brands in the world, with multiple business industries grouped under an overarching umbrella, Stake has created one of the most comprehensive and established entertainment packages across the globe.
Founded in 2017, Stake takes user experience seriously and considers it to be an essential element of its online digital platform. Recognised worldwide for building a large community amongst its users, Stake has a proven track record of successful activations and has established its own space in the lifestyle and sports industry. The investment in the Alfa Romeo F1 Team is the company’s latest venture, as they support a successful motorsport team which is climbing the constructor’s ladder and bringing a competitive streak to the grid.
The multi-year partnership aims to increase Stake’s recognition amongst a wider demographic and increase brand visibility for the company. In order to diversify the brand demographic and support Alfa Romeo fans, Stake will be creating a calendar of worldwide experiences and events alongside the Formula One calendar, with more information on these events due to be released in the run-up to the season.
Co-founder of Stake, Bijan Tehrani spoke candidly about the future and working with Alfa Romeo: “We could not be more thrilled to join a legendary F1 team that shares with us the same ambitions of growth and success.
“Alfa Romeo F1 Team Stake will expand our opportunities for fan engagement through brand integration and activation. We are fully committed to enhancing race weekends by creating unique experiences for all Alfa Romeo F1 Team Stake fans, growing audience engagement in the digital arena.”
Stake is constantly looking to build its catalogue of unique partnerships, and with Formula 1 being the pinnacle of motorsport and now considered the fastest-growing sport, the partnership was certain.
Managing Director of Sauber Group and Team Representative, Alessandro Alunni Bravi spoke about the new title partnership.
“We welcome Stake as a new co-title partner for the team in what represents the start of a new era for us both. Formula 1 has seen a huge increase in interest over the last few years and the arrival of brands such as Stake are representative of the massive exposure our sport can offer. We are excited to join such a portfolio of sports and entertainment brands and we’re looking forward to the activation programme that Stake will unveil for our fans.”
