ITV is set to step up its game in TV coverage of the British Touring Car Championship this year as it plans to surpass 120 hours broadcast, beating 2009’s record-breaking figures.
As in 2009 ITV4 will be the place to see all ten BTCC rounds live on Sunday afternoons (6.5hrs each from 11.30am-6.00pm).
Along with the live coverage a ninety-minute highlight show will be broadcast on ITV1 on a Thursday (time to be announced) and repeated on ITV4 on a Tuesday and Saturday afternoon.
Men & Motors, the ITV-owned channel will also show highlights after each round.
In 2009, the ITV network's BTCC content reached 13.8 million viewers.
BTCC Series Director Alan Gow commented: “ITV's increase in commitment to the BTCC for 2010 means yet more terrific news for all our teams, drivers, sponsors, circuits and fans. Our massive TV coverage further underlines the BTCC's position at the very top of British motor sport.
“This continues to mean that households right across the UK can tune in and watch the country's premier motor racing championship on free-to-air TV, this year with even more hours to enjoy all the action as the season unfolds.
Photo credit: BTCC.net
