Chevrolets European And American Unite At Goodwood

Chevrolet will bring its iconic Corvette and Camaro brands to July's Goodwood Festival of Speed.

The two prestigious US-built names will be represented by a pair of new models including the Chevrolet Corvette ZR-1. Both cars will take part in the Festival of Speed's Moving Motorshow on July 1 before participating in the supercar run up the famous hill throughout the three day weekend.

“A couple of years ago, Chevrolet was a brand you wouldn't have seen at Goodwood,” said Chevrolet UK Managing Director Mark Terry. “But we've come so far in so little time that we're now a brand that can stand shoulder-to-shoulder with some of the most prestigious names in performance motoring.”

The presence of the Chevrolet Corvette ZR-1 marks the reunion, in Europe at least, of the bow-tie brand name and it's legendary car, with the Corvette will be sold as part of the Corvette range from this year on, rather than its own standalone brand.

“These iconic cars, such as Corvette and Camaro, are clear indicators of how strong Chevrolet's brand heritage is,” added Mr. Terry. “The fact that they are here, in Europe, being sold as Chevrolets is the clearest indication yet of the confidence that General Motors has in the Chevrolet brand, and the direction it is headed in Europe.”

Alongside the American muscle cars there will also be some Chevrolets that are slightly more familiar to European audiences as British Touring Car Championship (BTCC) driver Jason Plato and Alex MacDowall and their Silverline Chevrolet racing Chevrolet Cruzes will be in attendance. One of the team's cars will be driven up the hill by the two works drivers behind the wheel on different days.