Massa Opens Ferrari Atelier In Knightsbridge

Felipe Massa made the trip to Knightsbridge today to open Ferrari’s latest Atelier at The Berkley Hotel.

The Atelier at The Berley will showcase Ferrari’s new corporate identity with a dedicated personalisation room modelled on one at the Ferrari factory in Maranello.

“It is a fantastic honour to be here in London to open the new Atelier, just before the British Grand Prix this weekend,” Felipe Massa commented. “Knightsbridge is such an international and cosmopolitan part of London, it's great to see the Prancing Horse take centre stage in this iconic part of one of my favourite cities in the world.”

The cars currently on display are: a Ferrari 458 Italia, the latest mid-engined V8 berlinetta and BBC Top Gear's Car of the Year 2009; a Ferrari California, Ferrari's first front-engined V8 and one of the most successful cars in the luxury GT segment; and a very special 1970 Ferrari 512S which was driven by Mario Andretti and Chris Amon at Daytona and Sebring before being driven by Derek Bell in the film Le Mans.