British Touring Car outfit Motorbase will run under the Airwaves Racing livery for 2013 having announced a title sponsorship deal with the Wrigley’s brand.
The Kent-based squad has had tie-ins with Airwaves for a while but the new agreement means the team’s trademark ‘red devil’ Ford Focus’ – two NGTC versions of which will be driven this season by Mat Jackson and Aron Smith – have been given a makeover.
The livery was revealed at two internal staff launches at Wrigley’s Reading and Plymouth sites, ahead of the team’s official launch on Friday.
Team Principal David Bartrum said the deal was a coup for the championship and another reason for the outfit to push for the title this season.
“We’re absolutely delighted to welcome Airwaves back on board as title sponsor for this season”, he said. “This year marks the brand’s fourth year with the team and once again shows the strength and appeal of the championship to attract leading brands such as Wrigley.
“We’re also very happy to have Redstone, Truphone and Addison Lee back with us as major sponsors. With the new NGTC cars and increased backing from our sponsors, 2013 is gearing up to be our strongest ever challenge on the title, hopefully we can repay them with a BTCC title.”
The team has retained deals with former title sponsor Redstone, Truphone and Addison Lee.
Wrigley’s Airwaves Brand Manager Tia Shortall added: “We’ve been involved in Motorsport for many years, but felt that the title sponsorship gave us a brilliant opportunity to make it bigger & bolder than we ever have before.”
