Drayson Racing have announced the start of its search for a driver line-up for the inaugural all-electric FIA Formula E Championship.
Team Principle, Lord Drayson, has expressed his desire for top-level professional racing drivers for his team, aiming at Formula 1 level talent.
“Currently, there is a very talented crop of quick racing drivers.” explained Lord Drayson “Whether in F1, Le Mans, IndyCar or NASCAR, the growing number of highly talented drivers from all over the world means there’s never been a better time to find driver talent and we want to attract the best to be on the grid with us in 2014. We think there’s an opportunity for the fans to be closer to Formula E than any other series, so we’re taking their input very seriously. Which drivers do they like – and why?”
Drayson is also looking to the world of social media to involve the motorsport and electric vehicle communities directly with the project.
“Contemporary social media, wireless and smartphone technologies will provide us with the means to offer a more interactive fan experience in Formula E.” continued Lord Drayson. “Whether its “Tweet to Boost” or live streaming of real-time car and driver data, we want to know what the fans think are the best ways to use these technologies to develop a closer involvement with the team and its drivers. Our technology knowhow has provided us with a unique perspective on the potential of wi-fi and mobile technologies to enhance the fan experience. Now is the time to get the fans’ opinion on which applications excite them the most.”
