Exide Renews DTM Ties With BMW & Joey Hand for 2013


Joey Hand’s 2013 M3 DTM will once again be in the Exide racing livery for the coming season, as Exide Technologies will once again strengthen their ties with BMW Motorsport from now and beyond, as an Official Partner.

Exide Technologies has benefited from the tie-in with the Munich manufacturer during BMW’s comeback season last year, which has helped their brand image as one of the leading global premium battery and energy storage suppliers grow in prominence in both Germany and Europe. This was stated by President of Exide Technologies Europe, Michael Ostermann, who looked forward to what is to come: “The partnership with BMW Motorsport already proved to be very successful for us in the comeback season 2012. We are therefore excited about continuing this partnership with BMW and Joey Hand in 2013 and beyond. We are convinced Joey will have a very successful 2013 season after his debut in the DTM last year.”

Motorsport Director Jens Marquardt said that the topic of energy within the racing world is paramount to today’s worldly needs and requirements: “What could be better than to have an official partner who is such an expert in matters of generating and storing energy as Exide Technologies is? We worked together fantastically well in our first season in 2012, so we are very excited to be continuing our partnership over the coming years.” 

Hand is the only American in the series, but was the only BMW driver to finish every single race of the season last year. He may again be pulling double duty in the American Le Mans Series when he can for Team RLL, but looks set to improve further in the DTM for 2013: “The 2012 DTM season was incredibly exciting for me, but very challenging as well. As I didn’t know any of the racetracks, I had a slight handicap every race weekend. This will be different in 2013, so I reckon with my new team, BMW Team RBM, I will be able to get the most out of our complete package right from the very start.” 

So both drivers for Team RBM will represent the Americas, with both North and South bringing their own racing style to the table, with American gung-ho and Latin passion looming large, in a bid to make more of an impact, and with Joey’s car, electrify the action that little bit more, as Exide helps in its own way…