BMW Motorsport announced today that their partnership with Becker Carbon in the DTM has been elevated to the next level, as the Offenberg/Neuhausen firm now becomes a DTM Official Partner. The association between both parties started with a collaboration in the World Superbike Championship, where the efforts of both parties culminated in a well-deserved runner-up spot in the 2012 Manufacturers’ Championship.
Motorsport Director Jens Marquardt praised the efforts of the partnership so far, which has been growing with increased trust between them, making it a welcome and dependable addition to the already heavily strengthened line up of partners that Munich has for the season ahead: “Without the high-tech material carbon fibre, the kind of modern motor racing as is witnessed in the DTM would be inconceivable. This makes it all the more important to have a partner in this field, on whose expertise you can depend 100 per cent.”
The logos of Becker Carbon will now furthermore be emblazoned on the cars, as well as the drivers’ overalls and helmets. MD Christian Becker was quick to point out the great professionalism that BMW show in the highly-elevated goals that they set themselves, when it comes to any task they commit to: ”From there, it was but a short step to BMW in the DTM. Our carbon-fibre components are capable of a great deal: flying, swimming, and assisting doctors in operating theatres. The image of ‘high-strength’ and extreme ‘performance’ is integral to our success. Carbon fibre in motorsport on four wheels offers one of the most diverse fields of application for our components, not to mention one of the most attractive. We are looking forward to continuing a traditional and successful partnership with BMW.”
With BMW forging ahead to secure its long-term future, the welcome announcement with a well-integrated partner that has already helped to achieve results within motorsport, it all looks very bright at the end of the tunnel for “Munich’s Men”, as they press on with their title defense, that got off to a good start at Hockenheim.
