Paffett Confirmed For 2015, As EURONICS Extends Partnership

Gary Paffett becomes the first confirmed driver for next year’s DTM championship, which also signals the extension of the successful partnership between EURONICS and Mercedes-Benz Motorsport.

Paffett, who is currently the most successful active driver on the DTM roster with 20 wins to his name, will be competing in his 12th year in the championship. The Brit took the title back in 2005, before taking a year’s sabbatical from the series.

The electronics giant, who is one of the leaders in the German market in terms of buying power, started its association with Stuttgart at the beginning of the 2013 season, which saw the customary Thomas Sabo livery switch from Paffett to Spain’s Roberto Merhi.

EURONICS and Mercedes-Benz have increased their showing of solidarity through a number of trade events, which included the recent Berlin International Consumer Electronics Fair (IFA) earlier this year. Those visiting the stand also had a chance to racing simulator on site, as well as a static EURONICS C-Coupé DTM car being on display.

Both parties are looking forward to getting to work towards a bright future, as with many of the partnerships that Mercedes-Benz already have in the DTM that are on a long-term basis.

“EURONICS is a strong brand whose values perfectly fit our own. Having the best possible technology and being passionate about always doing your best play a key role both in motor racing and in the consumer electronics market,” explained Mercedes’ Head of Motorsport Marketing Communications Wolfgang Schattling.