Renault e.dams has launched their new livery ahead of the 2016/17 season of Formula E.
They also announced a new technology partnership with HP which will see them supply state-of-the-art PCs, tablets and plasma screens to the team.
Their logo will also feature on the nose and rear wheel arches as part of a new design.
Renault Sport Racing Managing Director Cyril Abiteboul said that the new livery was designed to tie-in with the Renault Formula 1 team, and to better promote the Renault brand through their sporting achievements.
“The choice of the vivid blue colour for the Renault Z.E.16 firmly anchors the Renault e.dams team within the Renault and Renault Z.E brands,” he said.
“When you see the Formula E and Formula 1 cars together, the crossover points are notable.”
“At the start of the year we stated we wanted to promote Renault via the halo effect of Renault Sport Racing and we are steadily moving towards a cohesive identity in different disciplines. Through this, we hope that Renault will become instantly recognisable for fans and the public.”
Renault start the 2016/17 season as reigning teams’ and drivers’ champions, and are confident that they are in a good position to retain both titles.
Speaking after the launch of the new livery, Senior Team Manager Alain Prost said, “I’m pleased to finally launch our 2016/17 colours that we will use to defend both titles.”
“Our aims are the same as the past two years: to win the Teams’ and the Drivers’ championships. We have a good operational team and a good partner in Renault, who brings strong technical support.”
“We also have two strong drivers that are very complementary. In all areas there is co-operation and cohesion, which is incredibly important. It is a real credit to everyone, and our motivation is as high as ever, even though the challenge before us will be very tough.”
