Motorbase Performance has announced a new title sponsor in Shredded Wheat for its three-car 2017 Dunlop MSA British Touring Car Championship assault, confirming Mat Jackson as its first driver.
The Kent-based outfit will run a striking new yellow and red livery displaying the well-known cereal brand, Motorbase retaining the services of 2008 BTCC runner-up, Jackson, who claimed five wins for the team in 2016.
It will be Jackson’s eighth consecutive season with the team, most recently finishing third in the overall 2016 Drivers’ Championship driving a Ford Focus ST.
“Motorbase Performance is extremely proud to be bringing such a well-known brand as Shredded Wheat to the British Touring Car Championship”, commented Team Principal David Bartrum. “Shredded Wheat is a household name and a healthy breakfast cereal that we’ve all grown up with and the BTCC package offers them a fantastic platform to reach their target audience.
“Their faith in us and also the BTCC shows where the championship is in terms of stature and exposure and also how far we’ve come as a team. I’m very much looking forward to building a strong relationship with the Shredded Wheat brand. The standout on the car looks fantastic and it certainly won’t be missed on track.”
The deal with Nestlé ensures Motorbase enter under a title sponsor for the first time since 2014, Bartrum adding that the continued services of Jackson gives the squad every opportunity to defend the Independents’ Championship crown and fight for overall spoils.
“As reigning Independent Champions we’re looking forward to the challenge of defending our crown”, continued Bartrum.
“We’re also very happy to announce that Mat will continue to spearhead our 2017 campaign. After having come so close to the overall drivers’ title last season, we also have our eyes on the overall prize. Mat’s pace is unquestionable and he has shown great consistency in recent years.
“Today’s news coupled with the announcement that we will be expanding to a three-car team in 2017 means there are some very exciting times ahead.”
The car and new-look driver line-up are set to be revealed to both trade and public at the Autosport Show on January 12-15, with Motorbase also set to announce a selection of exciting initiatives for fans in 2017.