Alexander Sims will partner renewable technology company, Tonik Energy, ahead of the BMW i-Andretti Motorsport driver’s Formula E debut. As a long-time advocate of the renewable technology, Sims hopes to use his racing pedigree in helping to promote and educate people about alternative energy technologies.
Tonik Energy are an ward-winning UK-based business committed to increasing renewable and low-carbon technology. Sims involvement will be based mainly on the education side, with with the collaboration aiming to inform and promote the benefits of renewable technology for homes, work places and UK-based businesses in utilising the benefits Sims and the ABB FIA Formula E Championship can bring to that process.
Sims will make his debut in Riyadh for the start of the fifth season of the championship at BMW i-Andretti Motorsport. This season will see the Gen-2 cars being used for the first time, with increased battery capacity to last an entire race. Also, the cars will deliver a maximum power output of 250 KW during qualifying, with 200 KW available during the race. The races will also feature the new dynamic ‘Attack Mode’ feature which sees the driver receive a short power-boost to deploy 225 KW as well as FANBOOST, raising the power output to 240-250 KW, which will help alter the complexion of the events.
Sims said his involvement in Formula E was a dream come true, allowing him to combine his love for racing with his desire to help bring electric vehicles to the forefront of the car industry, saying: “I’m a huge advocate of electric vehicles and renewable energy, so I’m looking forward to working with Tonik as a brand that shares the same values and ethos.
“Having come across Tonik through its sister company, The Phoenix Works, who installed solar panels at my home, I was impressed by the team and how the business is really looking to drive the way renewable energy and clean technologies work together to address climate change and fuel poverty.”
Tonik Energy is similarly enthusiastic to be working with someone as knowledgeable and passionate about renewable technology as Sims is, with Chris Russell, Managing Director at Tonik Energy saying: “We’ve taken a lot of time and care to ensure that we work with like-minded partners who have the same values as we do; that’s really important to us.
“People need someone that can capture their imagination, someone who can demonstrate that the phenomenal power of renewable energy doesn’t mean compromising on performance. And with Alexander in the driving seat, it’s going to be that much easier to inspire people to work towards a low-carbon future.”
